For a company to stand out from the rest of the competitors, it will need to effectively and uniquely differentiate itself from the rest of the companies present in the same industry in the same market. One of the ways of doing that is by creating developing clear signs that we effectively direct and new customer to where the company is precisely located at.
One factor that the management of any organization must continually consider is putting up proper and clear road signs to show and direct prospective customer where the company headquarters are located or to a certain location where the prospective customer will get assistance. When management fails to put up these way finding signs, the likelihood of customers getting lost in the process of trying to locate the organization increase and this causes irritation to the customer leading to losses for the company.
It is very possible for any company in business to lose its customer to their competitors because the prospective customer could not find or locate the premises, agents or headquarters of the said company. Proper signage and directory signposts put up in strategic positions along roads, paths and highways will be of great benefit in ensuring that no customer or client is lost to the competitor.
The signposts strategically positioned by management in different areas of a town or city can be used also as a means of advertising the company by placing some of the company’s assets such as logos, color schemes and emblems on the wayfinding posts. One of the ways of pushing brand awareness into the minds of customers and prospective customers is by using these wayfinding signage posts which present a very efficient and cost effective means of advertising.
Directory signs are in nature not expensive to create but very effective in communication of the desired the message to the customer and prospective customer.
The fact that the signposts usually are sank into the ground means that the company employing them can put them up anywhere that they would wish to given that the choice of location is strategic and can be seen by a good fraction of the targeted customers. Wayfinding signposts that are made of material that is readily available making it affordable for almost all companies to afford them. The material used to make the signposts is known to be very durable meaning that the company will have very little maintenance cost, making them a very strategic investment.
Directory and wayfinding signage can be placed in very many places such as on the roadside, on notice boards, they can be advertised on TV and radio and also can be placed in restaurant menus signs.