A Review of the Basics to Know about SEO
Are you new to SEO or just want to polish your knowledge on this subject? Whatever your needs be, this guide has been written with the aim to help you get the nuggets you need to have so as to be well on the road to professional quality Search Engine Optimization, better known as SEO. Read on to learn more on what is SEO.
Talking of SEO, it is to be generally understood that this is a marketing discipline whose main focus or aim is to help grow visibility in the non-paid search engine results and pages. Talking of what it is that goes into SEO, it is to be noted that there is so much that goes into this and actually this entails so much that get to go into the technical and the creative aspects that are all aimed to help improve the rankings, drive traffic and boost the awareness on the search engines. Like we have already mentioned above, there is just so much that goes into SEO marketing and these are all the way from the words on your web page and all the way to the methodologies in place that will help other sites link to you on the internet. In fact, there are some times when we can generally render that SEO is all but a matter of ensuring that your search engines are structured in such a manner that search engines will get to understand.
Having said this, it is to be appreciated as a fact that SEO or search engine optimization isn’t all about mere designing and structuring your website in a manner that happens to be search engine friendly. This is for the fact that your website is to be used by people and as such having them as friendly to the search engines but not to the end user or the people you target makes no sense and this is the reason as to why it would be so beneficial for you to make sure that the site is primed and optimized to be as friendly to search engines and as well friendly to users, a principle that is appreciated by some of the best SEO agencies out there.
We will take a special look in this article at some of the basics that you need to know of when it comes to the description of some of the core areas of SEO, right from finding the phrases and terms that will help generate as much traffic to your site otherwise known as keywords, ideas to help make your site more friendly to the search engines, what actually goes into link building and as well how you can successfully promote the unique elements there are on your site.
First and foremost why do you think your website needs SEO? In so far as this answer goes, it is to be understood that most of the online traffic you see around is actually driven by the powerhouses we know of in the search engine world and these are such as Google and Bing to mention but a few.