Techniques Of How To Promote Your Event
Running a successful event planning business can be challenging as you look for ways to attract a lot of people in your event. This article highlights some of the considerations that event planners need to make to promote their event in different platforms and attract a lot of people to the event. Make sure you choose the right social media platform. Applying the right tactics in promoting your event will help you attract many people to your event. Pictures are videos help provide the highest social currency across different social media platforms, and this should be your main focus. A lot of people prefer to watch short videos as compared to reading lengthy promotional messages. You should give your attendees a number of opportunities to take and share their photos to help widen your events to a larger group. Customize hashtags for your event for other people to easily share across their social media platforms.
Make use of FOMO (Fear of missing out) which is a an influential event marketing tool to promote your event. People would not like to be left out as the rest of your attendees share memorable moments from the event. Consider hiring a prime influencer to appeal to your audience that they need to be at the event. Other people who will be present in your events such as sponsors, speakers and service providers should also promote the event in social media. The success of your event will be of gain to many people including those that you hire to offer various services and that means a lot of them will be aggressive in promoting your event. Engagement is one of the strongest forms of marketing and this is important to create as many opportunities as you can to create contests and games. Creating games and contests are one way of keeping the audience excited before the main event. Your audience should have a reason for sharing and discussing the event you are yet to host. Offering discount and free tickets to those that share the event on their time-lines will help you reach to more audience.
As an event planner make sure you consistently post throughout the year even when you have no upcoming event. Ensure you interact with your followers even when not planning an event to ensure that when you have an upcoming event, you already have an established relationship that makes promoting your event easier.Send invitations to your previous attendees by email who knows your standard of events. Create a strong landing page where potential attendees can go to gather more information about your event and buy tickets. Your events landing page should be mobile-friendly to help enhance your exposure across smart-phones as the attendees share the link across platforms.